Growth is king. Because what is a business without customers? Sandro Jenny and Tomas Herzberger tell you in this book how you can achieve a maximum marketing effect with the least possible expenditure of time, money and manpower: The magic word is "Growth Hacking".
Numerous insider tricks for product positioning, acquisition and customer loyalty make this compact introduction an insider tip for all marketers, whether in a start-up, an agency or the industry's top dog. Fear of missing out? Rightly so!
Reaching new customers, activating and retaining them for the long term
Creating positive user experiences and ensuring growth
1. Setting the course
Found a market niche? Then you should get to know your target group next - and take a lot of time for product positioning. That means: UVP, USP, Origin Story, Vision, SWOT, MVP, Brand Canvas...
2. Turn users into customers
Especially for young companies, customers are the biggest asset. So learn how to draw the attention of potential interested parties to yourself and how to make offers user-centered. Push and pull marketing are by no means everything.
3. Climb to the next level
After scaling is before scaling. So find out why you should never lose sight of your company's core offering between Community Management, Viral Marketing, Cross- and Up-Sales.
Niches, target groups, positioning
GAP Model, Product/Market Fit
Quantum Based Marketing, Lean Marketing
User Centered Design (UCD), Mobile First
Testing, Tracking, Monitoring, Metrics
Pull Marketing, Push Marketing, Engineering-as-Marketing
Incentives, Gamification, Scarcity etc.
Lead Magnets, Landing Pages, FOMO
Customer Retention, Consumer Marketing
Cross Sales, Up Sales, Digital Business
Performance measurement of the strategy
"Growth Hacking by Tomas Herzberger and Sandro Jenny is a new standard work for everyone who is on the move in digital business. The two authors manage to get the most important elements to the point in a simple and understandable way. Growth Hacking is an interdisciplinary mix of marketing, data analysis and development. Tomas Herzberger and Sandra Jenny give goal-oriented practical tips that can be implemented immediately. Growth Hacking is a process of continuous learning and adaptation. The investment in the book has already paid off for us after a few pages."
"The cover of "Growth Hacking" promises more growth, more customers and more success. And who follows the innumerable Tipps, these goals can reach beyond doubt. The previous knowledge plays no role thereby: Beginners are fetched easily understandably, professionals are reminded of important points, as well as made attentive to new methods. The book is a wonderful reference book. The clear structure is ideal for finding information quickly and specifically in individual chapters. Whether tips on worfklows, the acquisition of new users, the activation of existing users or the optimization of revenue: no questions remain unanswered and no methods are ignored."
"Tomas Herzberger and Sandro Jenny have finally written THE standard work on this new topic with their book "Growth Hacking". Carefully provide background information about the origin, (finally) formulate a plausible definition of Growth Hacking and discuss it against the background of the Lean Startup movement and classical marketing. So far so theoretical. In the second part, they provide an impressive number of practical tips for increasing business growth in each section of the Customer Journey, many of which - regardless of the size of the company - are immediately applicable. A highly recommendable book on this exciting new topic."
"Ideal as a reference book and pulse generator."
"The book by Tomas and Sandro provides countless reasons to deal with the topic of growth hacking. The many examples illustrate the potential very impressively". (Toushenne)
"The book offers a systematic overview of the most important fields of action and helps both the beginner and the marketer to successfully enter the new growth paths.
(gmbh chef Impulse for GmbH Managing Director)
"Numerous insider tricks for product positioning, acquisition and customer loyalty make this compact introduction an insider tip for all marketers, whether in start-up companies, agencies or industry leaders.
(Starting Up - for founders and entrepreneurs)
"The book provides a comprehensive overview of Growth Hacking. After an in-depth introduction, it presents countless hacks that not only benefit startups, but also put established businesses on the fast track.
"Entertaining, descriptive and well structured." (Social Media Magazine)
"A great reference book."
"This book is a compact introduction to the topic of growth hacking for all marketers, whether in start-ups, agencies or large companies and corporations. (eStrategy)
"A successful summary of known and less known methods and their classification in the "big picture" for startups."
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